Here at Holé, we’ve always got our jeans on (with a Holé Button Cover of course!); will you have yours on for Jeans For Jeans Day?

Read all about Jeans For Genes Day, the ambassadors and celebrities involved, and how you can take part...

As Holé Button Covers are designed to go on jeans, it got us thinking…

The history of denim and jeans is long and colourful, so we thought it’d be nice, especially with London Fashion Week and Genes For Jeans Day coming up this September, to write a blog about Jeans: A History Of Denim Throughout The Years.