It is amazing to see the amount of blog posts and threads online that ask the question around those dreaded tiny holes. They tend to go like this:
"Why do I get tiny holes in my clothes?"
"Do moths eat cotton?"
"My washing machine is ruining my clothes"
"Why do mysterious tiny holes keep appearing in my tshirts?
"Does anyone else get tiny holes in the front of their tops at waist level?"
There are thousands of pages of online content purely looking for a solution or an answer to the mystery of the tiny holes. There are thousands of answers as well and they range from bugs to sabotage.
So what is the cause of these tiny holes? It is your jeans button rubbing into your t-shirt when you lean into something such as a kitchen countertop. The consistent rubbing of the t-shirt eventually leads to these tiny holes right in the front of your top. Additionally, t-shirt material nowadays is usually pretty thin so the weight of your body pushing into a hard surface continuously with a thin material stuck in the middle is eventually going to lead to tiny holes right where your jeans button is.
This is a frustrating situation because people work hard to purchase clothing and these tiny holes can happen within one hour of wearing and usually the amount you spend on a top does not matter - it could be cheap or expensive. There is a video on the Holé Instagram page of how it happens and it was literally 5-10 minutes in the kitchen.
Certain variables can play a part in how quickly these holes occur such as:
Where do you spend the majority of your time - is it in the kitchen or just home in general? Because unless you think about it, you will be running into a hard surface multiple times throughout the day. Think cooking, cleaning, washing, ironing, etc.
There are other elements that play a part: your seat belt, carrying around a child, your cross body bag, shopping trolley, your desk, the list goes on...pretty much anything that your t-shirt comes in between, when your jeans button is on one side will damage the fibres in your top or t-shirt. This happens with cotton, cotton blends, silk, polyester, Lycra, etc. Finally, there is a tried and tested solution with Holé! It's a small price to pay to protect your clothing investments from those dreaded tiny holes occurring! Holé is made from soft silicone and covers your entire jeans button to provide a cushioned barrier to prevent the tiny holes.